Logos do not appear magically, neither do they come into being overnight. There is a whole process that has been dedicated to its development, which may take days, weeks, or even months to reach completion. Why Is There A Need To Follow The Process? Getting a hold of the tools and coming up with a design sounds easier than following a complete process to bestow a brand with a logo. However; easy doesn’t always mean good. In order to attain perfection, diving into complications is a must. Hence, following the process of designing a logo is always going to reap better results than working randomly. How is it made? The process behind the creation of a logo is extensive and detailed. Divided into various steps, each stage is meant to add value to the final design. Also, no matter what steps are followed, the designer’s final goal should be that of coming up with a design that is unique and appealing. Step 1: Discovering the Client’s Needs The thing that a designer should always keep in mind is that they can never know it all. A brief, as provided by the client, can never contain all the details that a client wishes to impart. Hence, conversing with the client, for a better understanding of his needs, remains a must. Also, the designer may be aware of the industry in which the client operates, however; is sure not to know the client’s vision and purpose for the brand. Therefore; a one-on-one discussion between the client and the designer is always encouraged to get things straight. Step 2: Researching The Market Knowing the market trends is another major step that a designer should undertake. It is to be noted that the final target for the logo is to be the customers of the brand and not the client himself. Therefore; understanding the needs and preferences of the target customers is also quite essential. Moreover; keeping a track of the competitor’s activities can prove to be of good help. Knowing what the competitors are doing with their designs, a designer can come up with an idea that is both unique and enhanced as compared to that of the competition. Step 3: Sketching Sketching is the third step to getting a custom logo designed. Designers can start off directly with designing on their systems as well, however; that would require tons of concepts being made and re-made. Therefore; a better option to it is sketching the designs on a paper. Sketching can help designers doodle their ideas as they brainstorm them. This way they can check how the design looks and feels before it is given a digital form. Step 4: Designing Now comes the part where the design is given a digital face. It is always advisable to digitize more than one design so that the client has many options to choose from. Also, designing should be done using the latest design tools to ensure quality. Professional logo design companies hire a pool of skilled designers and hence, approaching them for a logo could prove to be a good option. Step 5: Providing Revisions The client is sure not to like the design in the first go, which is fair enough. There can be several aspects of the design draft where the client’s idea may not be matching with that of the designer’s. Hence, revisions are inevitable. The best a designer can do is, understand the revision requirements of the client precisely while incorporating the suggestions into the final piece.